How to sell on Etsy and make money
Are you crafty or a dab hand at design? Turn your hobby into a money-making venture by setting up shop on Etsy - here's how to start selling.
If you’ve never heard of Etsy, it’s an online marketplace designed specifically for “unique items”.
This can be pretty much anything, from greetings cards and candles, to bath bombs, clothes and jewellery – as long as your items are handmade or vintage (meaning at least 20 years old) or craft supplies.
Etsy has 1.7 million active sellers and 28.6 million active buyers, so there’s definitely an audience out there if you can make something that people will want to buy.
If you've got the right product and use the insider tips below, you can start making money from Etsy within days.
Beginner's guide to selling on Etsy
How much money can you make on Etsy?
We'll be honest here – how much money you could make entirely depends on how successful your shop becomes.
Some people make a steady side income of £20 – £30 a month, and others earn enough to quit their jobs and sell on Etsy full time.
The likelihood is that you won't become a millionaire (or even a thousand-aire) from selling on Etsy, but if you follow a few simple rules you could easily make a decent little side income while you study, all while doing something you actually enjoy.
How to sell on Etsy
It's important not to over complicate things when it comes to setting up your Etsy store. The best thing you can do is just get started.
If you spend too long focusing on getting everything perfect, you might never end up launching your store. And once you have something up on the site, you can always make improvements.
You’ll need these five things at the very least to start selling on Etsy:
Something to sell
This is the hard part, but if you choose wisely this could be the start of a whole new business. It doesn’t even need to be a physical item, plenty of people sell their designs for people to print at home, or create imagery for people to use on their websites and social media.
If you're really struggling for ideas of what to sell on Etsy, why not take a look at the site to see what others are doing? See this as an opportunity for inspiration, but make sure you don't copy someone else's idea!
If you're really switched on, this is the best stage to create or order a prototype or test of your product. It will allow you to see what it will look like, make it easier to take product photos and also test out the build quality.
A name and logo for your shop
Don't think too hard about the name for your Etsy shop. It won't have much of an impact on your sales and you also get one chance to rename it. Think of something simple and snappy and try not to be too obscure or clever. Also make sure to Google your name to make sure it's not clashing with anything else.
Once you've decided on a name, you can easily make yourself a custom logo using Canva – it’s an online programme that is a lot like Photoshop but much, much easier, and it’s free!
If you really aren't comfortable doing it yourself, just use a site like Fiverr to get someone to do it for you.
Clear and attractive images of your items
This is even more important on Etsy than it is on eBay – your product (hopefully) has never been seen before and a great photo can really make the difference here (even more than your shop name and logo).
If you ordered or created a test product as mentioned in point one, this should be quite easy.
Take a look at what other stores with similar products are doing, choose the style you like the most and then work on making yours similar.
A little bit of money
Unlike a lot of online selling sites, it isn’t 100% free to sell on Etsy, as each listing costs 15p to post. If you invest £1 into listing six items, we think that’s definitely enough to get you started.
You may also want to consider investing in some Promoted Listings which will bump you to the top of search results, as Etsy is quite a competitive market so getting yourself seen at the start can be tough.
While we're on the subject of money, you need to think about the cost of your item(s). Spend some time to work out the cost of making the product (including any upfront costs spread across a few units) and then come up with a price.
Make sure you're charging enough to cover your costs and make a profit, but don't get greedy here. It's the internet, and if you're overcharging, there'll be someone else out there who will undercut you and take all of your business.
A postage plan
Research the most cost-effective way to pack and post out your creations. It might be easiest to use the Post Office, but if your items are very big or heavy, a courier company might be a better option.
Make sure you know the cost before going ahead, too. There's nothing worse than charging £2.99 for delivery and having to pay £4.99 yourself when it comes to it.
How much does it cost to sell on Etsy?
Etsy’s fees are relatively complicated compared to other selling sites. There are three different types of fee that apply each time someone buys something from your shop:
- A listing fee – It costs 15p to put each item up for sale, and each listing lasts four months, or until it sells – whichever comes sooner. You can set up your items to auto-renew if you have more than one available and you’ll be charged another 15p as soon as an item sells to keep it live
- A transaction fee – Etsy will charge you 5% of the sale price (including postage fees) when you make a sale
- A payment processing fee – This is 20p + 4% of the entire payment (including postage), if you use Etsy’s payment system. You can use Paypal to receive payments if you want, and their fees are 20p + 3.4%.
As an example, let's imagine you sell something for £10 + £2.99 postage. It'll cost you 15p in listing fees, 65p in transaction fees and 72p if you use Etsy's payment system. This is a total of £1.52.
Etsy have also recently introduced a Plus subscription which costs more money, but gives you access to more perks and features.
For £7.70 a month you get access to more features including:
- More shop customisation
- Featured listing options
- 50% off a custom .com address, or a free .store address for a year
- 15 listing credits and £3.80 in credit for promoted listings each month
- Special discounts on custom shipping boxes, business cards and other marketing material.
Is Etsy Plus worth it?
Etsy sellers have strongly differing opinions on this. Some feel that the money you earn back in the form of listing credits and promoted listings each month makes the Plus subscription a pretty good deal.
Others feel like the discounts on things like marketing materials and personalised domain names still don't get you the best price available, so they aren't worth paying for.
The pros and cons of selling on Etsy
Etsy isn’t the biggest or the most well known selling site out there, but if your product is quirky and homemade, it could be one of the most profitable. Here are some of main perks.
Whereas the typical eBay or Amazon customer might type in a search term and list everything from lowest to highest price, an Etsy buyer wouldn’t expect their search to result in a page full of identical products.
This makes it a lot easier to be noticed if you’ve created something one of a kind, regardless of the cost.
When you start selling on Etsy, you have to create a shop, and you’re encouraged to add a logo, a banner and a description with social media links that will help a visitor find out a bit more about you. eBay seller pages tend to be quite plain and anonymous, but there are so many ways to add a personal touch on Etsy.
The best Etsy businesses use all of these features to create their own memorable brand that people will search out by name. If you want your own .com address to link directly to your shop you can set one up (for a fee) directly through Etsy, too.
Etsy has options to allow you to sell personalised items more easily, and as custom orders might take you a bit longer to create, you can charge more for them. There’s also the opportunity to create coupon codes to encourage customer loyalty, or reward your fans on social media.
You can also close your shop if you need a break, which can be a really useful feature to reassure loyal customers when they come back and see an empty shop.
We’ve talked to a number of Etsy sellers in the UK, and they all told us that a surprising percentage of their orders come from overseas – especially Australia and the US.
Because each item is specially made, people are less concerned with having quick shipping. This means there are even more potential customers out there for you.
Like all online selling platforms, Etsy isn’t perfect – here are a few of the drawbacks:
You aren’t paid instantly
You can choose to receive your payments monthly, weekly, fortnightly or daily, but once they’re “paid”, according to our Etsy seller insiders it takes about three days for the money to hit your bank. This isn’t ideal when you might need to pay for postage before then.
It’s primarily a US website
Unfortunately, UK sellers are at a disadvantage compared to those based in America – whether that's because of the increased shipping time, more expensive postage or that prices will show up as $6.51 for a US buyer instead of £5.
You get charged fees monthly
It can be hard to keep track of all the listing fees, commission and payment charges once your shop is up and running, and they get charged in a big chunk once a month.
Remember to set money aside to pay them, and don’t treat everything you’re getting paid from Etsy as profit.
You don't have complete control
Having a store on Etsy is not the same as creating your own website. You don't have complete control over every aspect of the design, and it's not as easy to develop your own personal brand.
Plus, Etsy can technically kick you off the site at any time (although they won't do that unless you break the rules).
Also bear in mind that if you do want to turn your Etsy store into a fully-fledged business, an Etsy store often isn't considered as 'professional' as having your own website. An Etsy store is a great way to start your business, but if things take off you might want to migrate to an independent platform.
What products sells the most on Etsy?
We used the site CraftCount to take a look at the best selling Etsy shops and the variety is huge!
These are a few of bestselling categories:
- Personalised bottles, glasses and t-shirts
- Art prints
- Knitting patterns
- Greetings cards
- Clip art
- Enamel pins
But people are selling all sorts of amazing handmade goods on Etsy, the more original, the better. We’ve seen successful shops selling everything from nail polish to food, so don’t be limited to only what’s popular.
Tips for beginner Etsy sellers
We asked some experienced Etsy sellers what they wish they’d known when they opened their shops and this is what they told us:
Keep an eye on your margins – initially I worked out my prices to give me about 10% profit, but once my cards started to get really popular I realised I was underpriced compared to my competitors and I’d missed out on earning a lot more.
Oh, and don’t be afraid to buy Etsy adverts, I spend about $2 a day and it works for me – just keep an eye on it.
Leah from Famous Last Cards
Etsy search is predictive, so you can put in a word relevant to your products and it will come up with suggested key terms to use.
You should use specific key terms that are at two or more words, and have them in your title as well as using all of your tags.
You don't need fancy equipment to get good photos. I take all of mine on a phone. Use natural light and a nice background and you're on your way. Wallpaper samples (faux wood perhaps) make good backgrounds for flatlays.
Louise from Bookishly UK
Alternatives to Etsy
Etsy isn’t the only place to sell vintage and handmade items online – here are the best of the rest.
Need a quick sale? You’ve almost certainly heard of eBay, and plenty of people use it to sell the same sort of items you’d expect to sell on Etsy. If you can keep costs low enough to be competitive and want to sell items quickly, eBay could be the site for you.
Don’t want to ship internationally? Folksy is a handmade only site (no vintage items) that is just for UK sellers.
Want to stop paying commission? Shopify allows you to create an online store, with no listing fees or commission, but it is $29 a month. Depending on your volumes this could be a cheaper option.
Selling clothes or accessories? If your Etsy business idea is fashion related, there are loads of sites out there for selling clothes online, like Depop and Vinted.
Ready to invest in your business? Not on the High Street is a UK based site with Etsy-like products and a trusted reputation marketed with TV ads. However, you need to apply to sell your items on NOTHS, and according to forums online this isn’t easy to do. Plus, it costs £199 a year once they’ve given you the green light.
However, apparently people sell a lot more through Not on the High Street, which makes the fees well worth it.
You know how to sell on Etsy, so perhaps consider branching out into these other 53 business ideas!