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Best secret sales websites

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While secret sales sites aren't quite so 'secret' anymore, they'll still do wonders for your bank balance. Here are the key things to know about them, along with the best websites to use.

Woman shushing and colourful shopping bags

Credit: Cookie Studio, ConstantinosZ, exile_artist – Shutterstock

Whether you're a seasoned shopaholic or just looking to save extra money, having a gander on secret sale websites or flash sale sites can help keep your costs down.

But, before you dive straight into an overwhelming world of flashing discounts, countdown timers and more bargains than you can (probably) handle, it's worth taking some time to find out how to get the most out of secret sales.

We've put together our ultimate list of secret sales websites. On top of that, we added some not-so-secret tips on how to get more for your money and find the best deals online.

If you haven't already, check out our guide to the top outlet sites.

What is a secret sale?

Secret sales can be found on members-only websites. They often offer discounts of up to 70% on everything from experience days to designer labels and homeware.

The websites that run secret sales are free to join, and in return for deals, you just have to give them your email address. You can then either log in to see the latest deals or watch out for their (sometimes too) regular newsletters.

Is Secret Sales legit?

While flash sale sites like Secret Sales and BrandAlley are legit, it's always important to check reviews before you make a purchase to ensure the site you're buying from is trustworthy.

If you're wondering how they're able to offer such good bargains, it's because these websites will bulk-buy direct from a company at a massively reduced price. This is usually last season's stock or an older model that the company wants to get rid of.

This, coupled with the promise of being able to sell the product quickly, means the sites are able to offer some amazing discounts.

How to use secret sales websites

woman on laptop

Credit: astarot – Shutterstock

After signing up to secret sales sites like BrandAlley, you'll start receiving emails containing deals that only members can access. Each deal will have a timer to show you when it expires. That way, you can catch it before it ends.

Just to be clear – you will get a lot of emails when you sign up to these sites. You could potentially receive two or three a day. It might be worth diverting them to a special folder in your inbox or using an alias email address just for deals.

5 tips for using secret sales websites

Once you're signed up to a secret sales website, you're going to need to exercise some serious self-restraint as you'll be exposed to discounts on things that you really don't need.

Here are the best ways to find deals on secret sales sites:

  1. Make a wish list – This will help you resist the temptation of overspending by keeping you focused on the things you actually need to buy.
  2. Decide on a spending limit – Secret sale sites offer so many deals that you might find yourself adding more to your basket than you would usually. But, don't spend more than you can afford! Plan a budget for how much you can spend, and be super strict with yourself to make sure you stick to it.
  3. Stay calm – Don't be pressured by the fact that these mega deals run out soon, or that there's a big 'money off' sign flashing in your face. It's best to think through your purchases carefully and don't buy anything for the sake of it.
  4. Search for the best prices – Secret sales are not necessarily guaranteed to be the lowest price. It's a good idea to check other sites before you buy anything to make sure you get the best deal.
  5. Only use sites you trust – Always check that the site you're buying from is legitimate. Make sure it has some decent reviews on Google, and check to see if they have a postal address – this is usually a good indicator.

4 best secret sales websites

Here are the best sites for secret sales:

  1. BrandAlley

    BrandAlley logo

    • Delivery – £5.99
    • Length of sales – Usually four to 10 days.

    BrandAlley runs flash sales of up to 80% off on loads of designer-label products, such as fashion items, accessories, beauty products and homeware.

    As well as decent deals on Ray-Bans and designer watches, you can also scoop up some discounted sportswear, furniture, bed linen and much more.

    There's also an outlet on its site for even bigger bargains.

    If you invite a friend to join, you'll both get £20 off if you spend over £100 on an order (but don't feel tempted to spend this much just to get the discount!).

    Check out BrandAlley »


  2. Voyage Privé

    voyage prive logo

    • Delivery – Order confirmation sent by email
    • Length of sales – Up to seven days.

    If you're looking for a great holiday that won't break the bank, this site should be your first port of call.

    You can earn up to £50 in credit when you refer a friend to Voyage Privé.

    The only downside is that you won't be able to make amendments to the holiday packages on offer, so what you see is what you get.

    Check out Voyage Privé »


  3. Secret Sales

    secret sales logo

    • Delivery – Free
    • Length of sales – Around four days.

    A hotbed for designer clothes and beauty-bargain action, Secret Sales is one of the big players in, well, secret sales.

    They tend to attract a lot of big-name brands. We've seen items from Vivienne Westwood on the site before, as well as Cartier watches. Plus, they offer a 10% student discount.

    Be careful not to stretch the bank balance too much though, even if it is on offer. Control yourself!

    Check out Secret Sales »


  4. SportPursuit

    SportPursuit logo

    • Delivery – £2.99–£4.99 (exact fee shown at checkout)
    • Length of sales – Usually one week.

    If you're looking for great deals on all the big branded sports gear, SportPursuit is the site for you.

    Whether it's skiwear, camping gear or bike accessories, SportPursuit has some amazing exclusive deals, with a best-price guarantee on every item. So you can rest assured you're getting the top deal.

    New sales are launched every day and Helly Hanson, Berghaus and Oakley are some of the brands you'll regularly find on the site.

    SportPursuit also offers £5 credit if you share the site with a friend and they make a purchase.

    Check out SportPursuit »


If you don't get enough satisfaction from just knowing you're getting the best deal around, check out our guide on how you can get stuff for free.

Jem Collins

WRITTEN BY Jem Collins

Jem Collins, founder of Journo Resources, is an experienced journalist who has written for the i, Metro and more. For Save the Student, she's shared tips on topics related to careers, health, saving money and more.
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