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Make Money

How to invest in the stock market using eToro

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Fancy yourself as the next Warren Buffett? Our eToro review shows you how to buy and sell stocks on a social trading platform.charging bull I’ve always had an interest in the financial markets. But I had no real idea how to break through the castle walls and actually trade on the stock market.

The gatekeepers of Wall St. and The City have been committed to keeping the masses at bay so they can charge hefty trading fees.

That all changed about a year ago. I was a final year student and came across a trading platform called eToro. It blew open the doors and allowed me to start trading stocks online.

eToro is up to 20 times cheaper than traditional stockbrokers, with 0% commission on real stocks.

eToro profile

My performance over the past year. Past performance is not an indication of future results.

It’s important for you to know that I have been on quite a learning curve with eToro.

Whilst I’ve enjoyed the whole experience of buying and selling stocks (and some crypto), I’ve also made some rookie trader mistakes.

For total beginners, the eToro trading platform and the concept of investing can be a little daunting at first.

With the benefit of hindsight and my own trading experience on eToro, I've written this no-nonsense eToro review to help others get the best results as quickly as possible.

What is eToro?

etoro logoeToro describe themselves as an accessible and social trading platform for investing. I’d describe them as Facebook for trading stocks and crypto.

They launched in 2006, and are now the world’s largest investment network. eToro is a safe trading platform with a community of 20 million users.

eToro and the wider phenomenon of social investing have been widely reviewed by mainstream media. Including a recent BBC documentary called Traders: Millions by the Minute.

The most unique feature of eToro is probably 'CopyTrader'.

It allows you to sort through other traders and see their trading history. This includes how much they have made or lost over any given period. If you find a trader you like the look of, you can allocate some funds to automatically invest and copy their trades.

Another big plus is the 'Popular investors' program.

This rewards users based on how many copiers they have in the form of monthly commission. The program also incentivises responsible trading. We’ll discuss this in more depth towards the end of the guide.

So with the social and copying features, you’ll learn a great deal relatively quickly on eToro. Most of the need-to-knows you’ll pick up by reading this eToro review or playing with a demo account.

Take it easy at the start. Understand how the stock market works. Make sure you know what you’re doing before investing larger amounts of money.

Trading on eToro can be very profitable. But whenever you’re dealing with the markets, you can lose money too (“your capital is at risk”)!

Creating an eToro account

  1. Sign up for

    No lengthy paperwork here. It’s free and straightforward to join eToro.

    Complete the short form and choose a username. eToro ask for a phone number to protect your account's security.

    Register on eToro

    You’ve now opened up the world of trading stocks online and in real-time. To actually make trades you'll be prompted to complete your eToro profile.

    Disclaimer: eToro is a multi-asset platform which offers CFD and non-CFD products.

    78% of retail investor accounts lose money when trading 'CFDs' with this provider. You should consider whether you can afford to take the high risk of losing your money.

    This content is intended for information and educational purposes only and should not be considered investment advice or recommendation.

    CFDs are a type of leveraged product that we do not recommend in this guide, we are concentrating on buying and holding actual stocks you own.

  2. Complete your profile

    This is an important step to protect your account and tailor the eToro platform to your needs.

    The first part covers basic personal information (you don't need to enter an 'Identification Number' if you're unsure).

    Next there are a couple of trading experience questions. It's not a test so don't worry too much about the answers, just try and be honest.

  3. Deposit

    Click 'Continue to deposit' (or 'Deposit funds' at the bottom left).

    The minimum you can deposit is $10, but I suggest starting with at least $50 if possible.

    Note: eToro’s main currency is $USD but you can deposit in £GBP and other major currencies. It will be converted to $USD in your account.

  4. Familiarising yourself with the eToro platform

    I’ll just give you a very quick overview of the main sections of eToro for now. We’ll delve more into each one later as I explain how to browse and trade in detail.

    etoro navigationWatchlist

    Organise the people and markets you're interested in copying or investing in. You can create multiple lists, such as 'promising stocks' or 'people to copy'.


    The nerve centre of your investment journey. View all your open trades with live tickers and values, and monitor your performance.

    News Feed

    This is just like your News Feed on Facebook. You can see everything the traders you follow have been doing and saying recently.

    Trade Markets

    The place to research and trade in the markets available to you: stocks (eg. Apple), currencies (eg. GBP/USD), crypto (eg. Bitcoin), commodities (eg. gold) and indices (eg. UK100) and ETFs.

    Copy People

    The heart of the community. Search through other traders who you may want to copy or follow. There are loads of useful filters to help narrow down to the results you want, such as markets and performance.

Now that you’re a part of the eToro community and have explored the site a little, I’m going to review the 3 main ways to invest on eToro with you.

Copying other good traders (Copy People)

This is the simplest way to invest on eToro (read Liam's story). When you copy someone, every trade they execute is simultaneously opened in your account and sold when they sell it on eToro.

It’s all proportional to what % of your total account’s funds you choose to allocate to them (more on this later). Ultimately you will achieve the same rate of return as they do.

Finding reliable traders to copy on eToro isn’t always easy. You need to know what to look for and what to stay clear of (more on this later on).

Allow me to help you master the art of copy trading…

Avoid the most common mistakes!

The number one mistake beginners make right away is being a sheep.

When you venture into the 'Copy People' section looking for a trader to copy, it’s intuitive to sort by ‘most copied’ and blindly copy the top results.

You’d think that the most copied people have lots of copiers for a reason, right? The wisdom of the crowd perhaps.

But the reality is that most people on eToro are complete beginners and don’t really know what they are doing.

If a few people copy a trader for the wrong reasons, that trader can quickly ‘go viral’ with exponentially more copiers following suit without thinking for themselves.

Let me give you an example.

etoro copytrading

A popular yet under-performing eToro trader. Past performance is not an indication of future results.

Even though this eToro trader has extremely poor performance (he would have lost 98% of your money over the last five months if you’d copied him), he still has close to 2,000 people copying him! Bizarrely this happens quite a lot on eToro, so I’ll be explaining the process I follow when copy trading as part of this review.

Having warned against consistently under-performing traders, the other big pitfall beginners fall into is over-trading.

It’s incredibly tempting to keep checking how much you’ve made or lost every few hours, but emotions will cloud your better judgement and lead to tinkering.

No trader on eToro will make a profit every single week or month. So I highly recommend you take a medium/long-term approach. This requires patience and discipline, but you’re more likely to see better gains over time.

Finding the best traders to copy

First off click on ‘Copy People’ on the eToro sidebar.

You can either simply scroll down the page to see promising and trending popular investors...

etoro best traders

Past performance is not an indication of future results.

...or you can use the advanced search feature. Everything in blue you can change to meet the criteria you're seeking in potential traders to copy.

etoro search

Hit 'GO!' for a list of matching traders, ordered by the number of copiers they have. To further drill down use the filters at the top.

5 attributes every trader you copy should have:

  1. Really demonstrate their market knowledge and experience on their profile feed
  2. Have low weekly and daily drawdowns (basically how much they’ve been ‘down’ over a given period). Anything more than 10% should be a red flag
  3. Don’t have ridiculous returns. I know this may seem counter-intuitive, but if you see someone with 1,000%+ returns in a very short period of time, realise that this is unsustainable luck and can only be achieved by being reckless
  4. Don’t have a 100% win rate. It’s perfectly normal to sell some trades in the red. This is a sign of discipline and experience. Beginners chase their losses, proper traders know when to cut loose
  5. Are communicative. You want to copy someone who can help you learn and is willing to share their trading methodology. If they don’t reply to your messages they either don’t care (likely to trade carelessly too) or they don’t know how to answer because they don’t have a clue what they’re doing!

Viewing a trader’s past performance

I’ll now review how to assess an individual trader before outlining the exact steps to copy a trader. Then you can understand what to look for and how the process works within eToro.

etoro stats

Viewing a trader’s stats

By clicking on the ‘stats’ tab in a trader’s profile you can access some very useful information to help determine whether they are worth copying or not.

etoro history

My eToro performance. Past performance is not an indication of future results.

There are two other key things to look at here. The risk score indicates how risky a trader is and the max drawdown shows the maximum a trader has 'been down' in a single week during this period. Same idea for daily and yearly.

etoro riskreward

Trader’s risk/reward stats

It's interesting to compare current risk to past months to see how their strategy has evolved.

Anything green shows a very safe, low-risk low-return attitude. The spectrum then moves through yellow, orange, red and black where the risk is highest.

I personally steer clear of anyone with more than a seven, but it can be good to have a mix of traders with different styles.

How to copy a trader on eToro

Copying itself is simple. Once you’ve found a trader who you feel is reliable, simply open their profile and click on the blue ‘Copy’ button.

You’ll then be prompted to enter an amount with which to copy that trader, and you’ll see some useful information appears.

etoro copy

Copying a trader

Let's say you copy a trader with $200, then "Avg. copied trade size" leads us to how the copying actually works in real dollar terms.

In the example above, each trade you copy would be (on average) $2.72.

Proportionally this is just 2.72% of the total ($5.44 out of the $200) of your total investment in them. In this case, it's a good sign as it shows a cautious and safe investment style.

You can also set a "stop loss", which is a means of protecting against heavy losses, set at 40% by default.

If the trader you are copying loses 40% of your investment, your account automatically stops copying them. You can set this level to whatever you want, depending on how much risk you're prepared to take. Personally I keep the number closer to 25%.

Monitoring your performance

Clicking on ‘Portfolio’ takes you to your open trades.

etoro webtrader

My Portfolio showing Open Trades

This is the actual trading area and your nerve-centre. Here you can monitor all of your current open positions and close them, and also access a record of your eToro trading history.

All of your copied traders (and in fact any of your own investments) will be listed in your eToro Portfolio.

You can see your overall return on the investment in a trader. Click on the person to see what positions they (and you) currently have open, and how these are performing individually. Usefully you’re able to close individual copied trades without uncopying a trader altogether.

Watchlist users

You can also just 'follow' traders (without copying or investing in them). Their updates show up in your Watchlist and News Feed, as with Twitter.

It’s a good way to gauge whether you think they’re worth copying and tune into useful information.

How to buy and sell on eToro yourself

Once you’ve familiarised yourself with the eToro platform and (hopefully) had some success copying other people, you can start thinking about placing your own trades with the aim of making money from home.

You need to think a bit harder and do your research. Any shortcomings are squarely on you now!

Focusing your energies on the stock markets gets you used to the eToro platform and the whole process of buying and selling positions. You probably have a fair amount of existing consumer knowledge here too.

Which stocks should you buy?

Well, that’s up to you, partner. I cannot offer specific investment advice. All I will say is that it pays dividends to do your homework, read the news frequently and listen to earning announcements.

Only invest in stocks or companies that you believe are in a strong and healthy position to resist market shocks, and ultimately have room to grow.

If you’re really serious, read up on the price/earnings ratio to identify undervalued/overpriced stock.

What I can do is review and take you through the steps of placing a trade on eToro.

How to buy stocks and shares

Click on ‘Trade Markets’, then ‘Stocks’, then ‘Industry’. Choose an industry, for example ‘Consumer goods’.

You will then be presented with a list of all consumer goods stocks tradable on eToro, along with their respective prices and change over the past day.

etoro markets

eToro markets

Let’s pretend we want to buy some Apple stock, say $50 worth.

Click on ‘AAPL’ (this is the ticker used for Apple on the stock exchange) and you will first see the ‘Feed’.

This displays all the latest news and insightful discussions surrounding the Apple share price and the company’s activity in general.

etoro livefeed

Stock live feed

Click 'Chart' to display a chart showing the company’s stock prices over the last year. You’re able to change the period shown by zooming in and out.

etoro apple

Apple stock price information

If you want to invest in Apple (on the basis that you believe the share price will rise over the medium/long term), click on ‘Trade’ in the top right corner.

The minimum amount to trade is $10. Below this you can set the amounts at which you automatically want to close the trade, for both loss and profit.

Finally, take note of the "Leverage" figure. The number refers to how much you can multiply your gains (and losses) by. The higher the number equals higher risk.

X1 is essentially buying the real stock. If you traded at X2, any price movement is magnified by 2 (doubles).

Usually it's automatically on X5. For beginners and the purposes of this eToro review, I suggest clicking on the number and reducing it to X1.

When you're ready click 'Set Order'.

etoro 50dollars

Placing a trade

That’s it! You’re now invested $50 in Apple.

Monitoring your eToro performance

Click ‘Portfolio’ to see your open positions.

My Portfolio showing Open Trades

If you click on the Apple stock, you can see more info.

In my case below, I bought $400 worth in September, and it shows I’m currently up 3.94% on this trade.

This translates to +$15.75 and is the amount I would profit if I decided to sell these stocks (close my position) right now by clicking on the ‘Close’ button (red X).

etoro webtrader

Stock performance

As I warned earlier, do not fall into the trap of checking the real-time performance of your trades every hour! This just leads to over-trading which again, is very costly.

I’ve had to develop the discipline to let the markets take their course, and be confident that over the longer term the value of my portfolio will rise (which it has).

It’s a strategy that has served me well on eToro and means I don’t make rash spontaneous decisions just because a company released some ‘bad’ news and the market overreacted in the short-term.

Becoming a ‘Popular Investor’

This program acts an incentive for eToro users to trade responsibly and be an active part of the community.

As soon as you start performing well on eToro you’ll notice other people will start copying you! This is a really rewarding and exciting moment, allowing you to earn monthly commission as your copiers increase.

etoro popular investor

It can take some time to build up your copier numbers. But it really isn’t that hard to achieve so long as you make consistent solid trades, following my advice in this eToro review.

It also pays to be active in the community. Posting regular updates, getting involved in discussions and answering other people’s questions all help get your name out there to attract interest.

eToro fees

Just like any company, eToro exists to make money from providing a service.

Primarily they do this by charging users a small spread fee on positions (outlined on the order windows).

There is 0% commission though, so the costs of trading here are far less (up to 20x) than traditional stockbrokers and fund managers.

Trading stocks typically have the lowest fees on eToro, which is one reason why I recommend you stick to this market when starting out.

The 'spread' is the small difference between the buy and sell price that all brokers offer. This is how eToro makes money (same as a Bureau de Change) and similar in magnitude to the markup for stocks. You will be charged this when you sell or close a position.

Latest eToro fees.

One way to minimise the spread fees is not to over-trade. If you become a Popular Investor (see above) you can get a partial or even total rebate on these eToro fees.

It really comes down to individual trading strategies and preferences. But to give you an idea, I tend to hold on to stocks for a minimum of 6 months and all other trades tend to have an average duration of about two-three weeks.

When copying another user you’ll be charged the same fees as they are on trades (which may not always be stocks). It’s worth checking your portfolio to see what positions they have opened.

The other fee you will encounter on eToro is the withdrawal fee (flat $5) if you want to transfer funds out of your account.

Recap: Avoiding common mistakes

I’ve gone through A LOT over the course of this eToro review and covered up plenty of pitfalls along the way (high five for making it this far!).

Before we finish up I just wanted to summarise for you the main mistakes in one list:

  • Over-trading – this is a poor strategy for beginners and quickly racks up the fees
  • Allocating more than 25% of your total equity (funds) to one single trader (copy)
  • Blindly copying the most copied traders
  • Copying people with absurd rates of return (what goes up often comes down)
  • Copying people without properly researching their profile and activity
  • Not doing your homework on stocks before investing
  • Allocating more than 10% of your total equity to one of your own trades
  • Using too high a leverage (advanced trading)
  • Trying to close every single trade in the green (don’t chase losses!)

A final word on over-trading

This is a point that I want to expand on a little more, specifically in relation to copying other traders.

Below is a screenshot of my equity chart over six months. The red line shows the number of people copying me on eToro.

etoro copiers chart

My equity vs copiers chart

As you can see, copiers tend to flood in when my total equity (blue line) peaks and leave when my gains fall.

It seems like rational behavior, but actually, it’s a clear sign of knee-jerk reactions without considering that the overall long-term trend is upward.

Even the best traders in the world will have some fluctuations. But most eToro copiers lose money by copying at the peaks and stop copying shortly after because they’re down a few dollars.

In my case, if these people had stuck with me for the longer term (as I recommend throughout the guide), they would have been much better off.

The same holds true for the stock market in general.

ftse history chart

Long-term growth of UK stock market

Despite short-term market crashes, the trend over the long-term is UP.

Why? Because all the companies in any stock market are constantly striving to create VALUE.

Useful investing resources

You may find the following resources useful on your journey to becoming a successful eToro trader:

If you have used this eToro guide and found my review helpful, please share it with your friends.

Thank you, good luck and happy trading!

Disclaimer: eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.

Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 78% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.

Past performance is not an indication of future results. Trading history presented is less than 5 complete years and may not suffice as basis for investment decision.

Copy trading is a portfolio management service, provided by eToro (Europe) Ltd., which is authorised and regulated by the Cyprus Securities and Exchange Commission. Cryptoassets are highly volatile and unregulated in the UK. No consumer protection. Tax on profits may apply.

eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.


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