Try the supermarket downshift
If you consider yourself a cash-strapped student yet you’re feasting on Tesco’s Finest parma ham and M&S brie – you’re doing something wrong.
Your years spent surviving on a student loan budget at university is the prime time to discover the art of supermarket downshifting: swap your luxury buys for cheaper alternatives, and you’ll knock a shedload off the cost of your shopping basket.
By using the supermarket-downshift mentality next time you shop, you can save around a third on your weekly food spending. So if you normally spend £30 a week on food, you can cut that down to roughly £20! That’s a saving of £520 a year!
What’s on this page?
What is supermarket downshifting?
The supermarket downshift method is based on the premise that supermarkets stock four different price levels of loads of their staple products, but the only real difference between the products is the price tag.
The four levels are:
- Premium brand: Luxury & organic brands such as Tesco Finest or Sainsbury’s Taste the Difference.
- Manufacturer’s brand: The brands we know and love: Heinz, Bird’s Eye, Walkers…
- Supermarket own brand: Supermarkets’ own versions of our favourite brands, such as Tesco cornflakes.
- No-frills value products: Economy packets with basic packaging, for example Tesco Everyday Value chocolate, Asda Smartprice onions or Sainsbury’s basic bread.
More often than not, the only noticeable difference between these brands is the packaging, and supermarkets will trick you into reaching for the more expensive packet by placing these products at eye level (and that’s not the only trick they use, either).
Can’t bear to part with your favourite brands?
Trading down to a shopping basket full of no-frills alternatives can be a massive ask for some people, and if you can’t bear the thought of parting with your Heinz ketchup, that’s ok!
As long as you try downgrading on some items that are less important to you, such as washing up liquid, cooking oil, sugar and chopped tomatoes, you’ll still make a substantial saving. These are all basic student staples that won’t make a difference to your life if you compromise on ‘quality’.
How much can you save?
Just in case you don’t believe us, we’ve decided to illustrate the point by comparing some standard student essentials within the same supermarket.
Beans on toast savings at Tesco
Premium: Tesco Finest Baked Beans 400g: 85p
Manufacturer’s: Heinz Baked Beanz 415g: 75p
Supermarket’s Own: Tesco Baked Beans 420g: 32p
No Frills: Tesco Everyday Value Baked Beans 420g: 24p
By switching from Tesco’s Premium brand to their Value beans, you can save 56p, meaning you can afford to treble the amount of tins of beans you include in your weekly shop.
You’ll need as many tins as you can get if you’re gonna try out our delicious recipes you can make with baked beans.
Cheaper late night snacks at ASDA
Premium: Asda Good For You Chicken Noodles Singapore 400g: £2.75
Manufacturer’s: Batchelors Super Noodles Chicken 100g: 81p
Supermarket’s Own: Asda Chosen by You Chicken Noodles 85g: 39p
No Frills: Asda Smartprice Instant Noodles Chicken 65g: 29p
When you’re whipping out 30p noodles up at 3am after a night out to soak up some of the alcohol , you’re not going to notice the difference and will be saving a whopping £2.46 (every little helps!).
Bargain bread at Sainsbury’s
Premium: Sainsbury’s Taste The Difference Soft Wholemeal Farmhouse Bread 800g: £1.30
Manufacturer’s: Hovis Soft White Medium 800g: £1.05
Supermarket’s Own: Sainsbury’s Medium Soft White Bread 800g: 60p
No Frills: Sainsbury’s Basics White Sliced Loaf 800g: 35p
Toast is every student’s comfort food, and saving 95p on every loaf you buy will save you loads in the long run.
Saver-savvy mayo at Waitrose
Premium: Farrington’s Mellow Yellow Mayonnaise 240g: £2.62
Manufacturer’s: Hellman’s Real Mayonnaise 200g: £1.39
Supermarket’s Own: Waitrose Mayonnaise with Virgin olive oil 250ml: 1.15p
No Frills: Essential Waitrose Mayonnaise 250ml: 69p
Down-grading a few levels on condiments is a great way to save as they aren’t massively important to a meal, so you won’t notice the difference. Plus, a saving of £1.93 is amazing.
Tips for saving with the supermarket downshift
So you’re up to the challenge? Here’s a few additional tips to ensure you’re working that downshift like a boss.
- Taste test no-frills products – Some supermarkets do no-frills brands better than others, so it’s a good idea to do the rounds of different supermarkets sampling your favourite staples. Keep a shopping diary and rate products out of ten to remind yourself what tastes best, where.
- Use your judgement – Whilst store cupboard staples are perfect options for downshifting to value products, you might not want to compromise on the likes of fresh meat. Just make sure you choose which products you down grade wisely.
- Downshift to a budget supermarket – Supermarkets like Lidl or Aldi can result in some serious savings, as they’re almost entirely stocked with budget brands you’ve probably never heard of (but taste just as good!). Beware that your Heinz won’t be cheaper here, though, as manufacturer-branded products are generally the same price as in other supermarkets.
- Remember to do the maths! – Never assume that no-frills value will undisputedly be the cheapest option. Sometimes supermarkets will have good deals on which mess up the whole downshifting theory – in some circumstances you can find luxury products selling for the same price as no-frills. Make sure you always do the maths!
- Use the mysupermarket app – You can check pricing of an item against other supermarkets (and even within the supermarket you’re in, in case you’re missing something!) using this app. Just scan the barcode and see what comes up before putting it in your basket!
Are you savvy to the dirty tricks that supermarkets pull to try and get you to spend more cash?
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